Press Release - September 2004

Give them the absolute ultimate on their wedding day:

Hire the only chauffeur-driven Maybach 62
available in the UK

A totally unique, totally exclusive, totally new experience!

The Maybach 62 (it costs over £300,000 to buy!) is, quite simply, the finest luxury limousine in the world. From this Autumn one - and only one - will be available for wedding day hire in the UK. exclusively through top executive chauffeur organisation Royal Silver Service.

By its very nature, a wedding day is unique, the once-in a-lifetime source of a lifetime's worth of wonderful memories. The lehnga, the flowers, the food, the weather. It's every couple's dream that everything be perfect on their big day; and for those few magical hours, every bride wants to feel that she is the most special woman in the world.

What could she desire more, then, than to travel to the big occasion in the most special car in the world; a car that exemplifies the very highest levels of comfort, beauty, style and - most importantly for a woman wearing an exquisite and precious lehnga - spaciousness ?

That car is the Maybach 62. Maybach isn't a marque with which everyone will be familiar, but the minute you lay eyes on this magnificent car you'll know why the Maybach name has become a byword for ultimate motoring luxury and elegance, a name as iconic in its field as those of Fabergé or Chanel in theirs.

Big and beautiful
Aesthetically speaking, the Maybach is in a class of its own, the elegant, flowing lines of its exquisitely finished exterior giving it a classical yet timeless look. And the interior is just as beautiful: step into the Maybach and one steps into another world.

A world where every conceivable comfort has been attended to. Surrounded by Grand Nappa leather seats and finest wood panelling, the lucky passengers will find their feet slowly sinking into the deepest of deep-pile carpets, their whisper-quiet environment precisely controlled by the individually-tailore air conditioning systems.

Every luxury they could wish for is at hand - including DVD player, television, state-of-the-art sound system, minibar, refrigerated compartment and cordless telephone with two handsets. There's even a magnetic bottle holder, plus champagne flute holders designed to keep those drinks in place - even under maximum cornering force.

.it's nice to know the car they'll be riding in is driven by the world's most powerful production engine (a 550hp Bi-turbo 5.5 litre V12 for the mechanically-minded). And although travelling in a Maybach is more about comfort and style than raw speed exhilaration, should it ever prove necessary, the Royal Silver Service chauffeur can whisk the limousine away from the lights and up to 60 mph in a touch over 5 seconds!

Then of course there's the space. The Maybach 62 is a big car, 1.57m high and 6.17m long in fact, with enough space in the passenger compartment to house a Mini. Each of the two electronically-controlled rear seats (modelled in part on those in the NASA space shuttle and Air France's first class cabins) will recline almost flat and still leave more than enough legroom for the bride to spread out her glorious lengha. And with doors a full 90cm wide opening to a near right-angle, her dignity will never be compromised stepping into or out of the vehicle.

Nobody can guarantee glorious weather for their wedding day. But the Maybach gets close. it has a unique panoramic roof with electro-transparent glass - which magically goes clear at the touch of a button, giving its occupants that delicious open top car feeling.

The best service money can buy
In truth, hiring the Maybach 62 from Royal Silver Service for their wedding day is probably the only way the luckiest folk will ever get to travel in it. Maybach vehicles are not "loaned out", not even to the rich and famous, test drives are rarer than hens' teeth - and of course, Royal Silver Service is the UK's sole official Maybach chauffeur hire company.

It is a unique experience, in more ways than one. Such is the exclusivity of the Maybach - only 700 or so in total for the two models will be produced annually for the worldwide market - one would be lucky even to see one, let alone own or ride in one. And owning a Maybach 62, incidentally, would set a buyer back the little matter of around £300,000 - presuming he or she can get their name onto the waiting list.

The Maybach 62 is designed to seat four people (two in the front, two in the rear) travelling in ultimate comfort and safety - and with no less than 10 separate adaptive airbags and integral comfort-fit seat belts, this car is very comfortable and very safe. But what of the car's perceived rivals - after all, aren't some "stretch-limos" bigger overall inside? Well, in truth there is simply no comparison, with any other car. (By way of example, the top-of-the-range Bentley Arnage has a price tag around half that of the Maybach 62.)

As Steve Bernard, Chief Executive of Royal Silver Service confirms: "Truly discerning customers instinctively recognise the gulf in class between the Maybach and something like a stretch limo. Stretch limos have their market, but when it's absolute comfort, absolute style you want, the Maybach has no equal."

And if, as is very likely, one needs wedding transportation for more people - particularly when the bride, with her new husband, steps into the car for the exciting journey to be greeted by her new family - Royal Silver Service can also cater for them with no trouble at all. The company o perates a nationwide network, exclusively Mercedes vehicles, all E Class or higher specification, with several hundred fully licensed owner-drivers.

As you might expect, the Maybach experience does not come cheap but Steve and his partners, nephews Adam and Mark O'Gilvie (pictured), make no apology for that.

"Our customers get what they pay for" says Adam. "They see that we're expensive, and that leads them to expect a high quality, totally reliable and caring service - which is exactly what they get. They're buying into a very exclusive club - there is no other chauffeur-driven Maybach available from any other source, anywhere else in the UK."

* * *

By hiring the Maybach 62, the happiest and most relaxed of brides and grooms can be absolutely certain that their wedding car will be the very last word in comfort, elegance and sheer, unashamed luxury .

Royal Silver Service is now taking bookings for the newly-delivered car. The the Maybach can be transported anywhere in the U.K. for that very special day.

Call 08701 993910 - or for more information, visit the RSS website at www.royalsilverservice.co.uk

- e n d s - RSS110/Autumn 2004

Silver Dream Machine

WE'RE HERE TO HELP YOU

All pics in this press release are available in high res.
Please call Ray Hodges on 01494 684353.

Royal Silver Service's silver Maybach 62 has been hand-built in Germany.
Photography can be arranged, anywhere within London or the Home Counties.

To organise photography, for more information, or to interview
Adam O'Gilvie, Sales & Marketing Director , or Steve Bernard, Chief Executive at Royal Silver Service please contact:

Ms Ray Hodges at HPS Group - 01494 684353 (D/L)
0790 9925576 (mobile)
or email

PROMOTIONS

Here's a great opportunity! If you'd like to offer the wonderful Maybach 62, complete with chauffeur, as the prize in a free editorial promotion, please get in touch. call or email Ray (details above) as soon as you can!

Issued by: HPS-PR, Park House, Desborough Park Road, High Wycombe, Bucks HP12 3DJ